featured flavors.

Strategy is only as good as the execution that follows.

For AJ, the true reward comes when strategy & planning evolve into success stories, and campaigns shift the way consumers engage with brands, whether it’s boosting brand love or shifting consumer behavior.

She has had the pleasure to work with incredible brands that supported her in combining bold thinking and clever execution to deliver results.

Dive in and see how she stirred up some magic.

“However beautiful the strategy, you should occasionally look at the results.”
— Churchill
media strategy, connections planning

Turning the Nation’s Cheers Toward Every Athlete.

  • Cadbury Dairy Milk (CDM) is a market leader in the Indian chocolates industry.

    • Effie India - Best Sports Campaign

    • EMVIES - Best Media Innovation - Digital

    • EMVIES - Best Media Innovation - Display

    • EMVIES - Best Media Innovation for Brand Building

    • EMVIES - Best Media Strategy (CPG)

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media strategy, connections planning

Embracing Counterculture to Erase Valentine’s Day!

  • 5 Star, a playful and youthful chocolate brand, is known for its quirky, fun personality and bold campaigns that resonate with a younger audience seeking indulgence and light-hearted escape.

    • Cannes Bronze Lion

    • Kyoorius - Best Use of Digital Media

    • Kyoorius - Best Topical Experiences & Activations

    • Kyoorius - Best Topical Branded Content

    • GoaFest - Best Use of Social Media

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comms strategy, media strategy

Changing Habits by Blending Tradition and Taste. 

  • Cadbury Dairy Milk (CDM) is a market leader in the Indian chocolates industry.

    • Abby - Best Use of Audio Visual

    • EMVIES - Best Use of Branded Content

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Performance marketing

Performance-Driven Fashion: Boosting Revenue & RoAS.

  • Forever21 is a global fashion retailer known for its trendy and affordable styles.

    • Revenue increased by 42%.

    • RoAS improved by 5-10% month on month, helping the brand achieve more value from its performance budget.

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comms strategy, performance marketing

Aligning a Million Smiles: Winning at Customer Acquisition

  • toothsi is India's leading clear aligner brand.

  • QoQ results:

    • Lead volume increased by 324%

    • CAC reduced by 50%

    • Revenue increased by 300%

Stay tuned… 
media strategy

Targeting Less to Achieve More: A Bold Move.

  • Cadbury Dairy Milk Bites is CDM’s version of new format innovation.

    • 25% higher sales growth

    • 0.7pp increment in brand awareness

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comms strategy, media strategy

Elevating Brand Love by Doing Nothing.

  • Cadbury 5 Star is a playful and youthful chocolate brand. It is known not only for the caramel infused nougat chocolate but also for its quirky, fun personality and bold campaigns that resonate with a younger audience seeking indulgence and light-hearted escape.

    • Kyoorius - Topical Experiences & Activations

    • Kyoorius - Best Established Campaign

    • Kyoorius - Best Campaign (Non-Fiction Film)

    • Kyoorius - Best Branded Content & Entertainment

    • GoaFest - Best Branded Content

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Comms Strategy, media strategy

Shattering Power-Distance through Cricket World Cup & Chocolate.

  • Cadbury Dairy Milk (CDM) is a market leader in the Indian chocolates industry.

    • 21.7% sales growth in the campaign duration.

    • Garnered organic momentum and coverage, resulting in an earned media worth 63M.

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Brand Strategy

Revolutionising Rides: Powering India’s Shift to Electric.

  • Revolgo is an e-bike startup focused at improving last-mile delivery experience.

    • The startup turned from pre-revenue to early revenue.

    • Successfully raised seed funding.

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