strategy is like poutine.
gravy that binds.
strategy that wins.
all about the gravy
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all about the gravy •
It all begins with a strong gravy - the human-centric insight. This gravy creates the base of our awesome poutine. It blends with rest of the ingredients and gives the dish its character; else it’d simply be cheesy fries.
meet the chef.
Aparajita Srivastava
(goes by AJ for short)
an empathic
brand nurturer.
a productivity
accelerator.
a detail virtuoso.
Aparajita is all of that, and more.
She helps brands connect better with consumers, remain culturally relevant, and stay ahead of their competition. An expert in understanding consumer and media landscape, Aparajita loves to strengthen brands with human-centric insights and tailored omni-channel strategies that are backed by data intellect.
Leading with empathy, she values listening, understanding and communicating clearly to facilitate seamless collaboration among cross-functional teams. With a keen attention to detail, she brings thoroughness in all aspects of her work, reducing redundancies and improving output quality. Obsessed with to-do lists and presentation decks, she is committed to enabling better connections for business growth.
Aparajita thrives on the intersection of diverse markets, constantly seeking creative ways to experiment with and apply cross-border insights. She is a lifelong learner who believes that curiosity is the best tool for staying ahead in a changing consumer landscape.
you may be wondering…
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Seriously Good Strategy is a showcase of AJ's 7+ years of media and brand expertise.
It's proof that successful strategies require good skills, and a great amount of intent - both of which transcend borders.
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While technical skills remain transcendent, AJ's experience stems from working with brands that cater to a population of over a billion, multi-ethnic, mulit-cultural and multi-religious people.
Canada’s media and consumer landscape, with its multi-cultural diversity, shares similarities with India’s.For example, growth of CTV, marquee live sports events attracting millions of eyeballs, and the rising working-youth population in both countries.
Planning for separate media market like Québec is akin to strategizing for India's southern markets, both requiring tailored approaches.
AJ's diverse experience allows her to see challenges from various angles - where others may see a roadblock, she can identify multiple pathways forward.
Her background allows her to not only bring fresh perspectives but also adapt quickly, helping her focus on processes, tools, and local nuances.
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Yes, please click here to download AJ’s résumé.
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Absolutely! You can reach out for collaboration, consulting, pro-bono consulting for charities and home-run small businesses by email.
AJ is always eager to make meaningful connections and explore how she can be of help or give back to the community.
chef’s skills.
Aparajita is a T-Shaped strategist and omni-channel marketer.
Creating growth roadmaps for big and small brands for over 6 years, Aparajita has a diverse experience across marketing fields.
Media Strategy
Integrated Media Strategy
Multimedia Reach Mix Optimisation
ATL/BTL Strategy
Media Planning (TV, Print, Outdoor, Digital)
Performance Marketing
Google Ads
Microsoft Bing Ads
Programmatic (DV360, TTD)
Social Media (Meta, Twitter, Snapchat & LinkedIn, TikTok)
Amazon Ads
Brand Strategy
STP (Segmentation, Targeting, Positioning)
Market & Competition Analyses
Go-To-Market Strategy
Growth Marketing
Campaign Management
Bid Management
Budget Management
A/B Testing
CDP, DMP, MMP (Lytics, Adobe, Appsflyer)
Reporting & Analytics (PowerBI, Adobe and Google Analytics)
Comms Strategy
Consumer Immersion Research
Consumer Journey
Connections Planning
KPI Setting
Digital Marketing
Influencer Marketing
CRM, Email Marketing
Content Marketing
SEO, SEM
Management Skills
Account Management
Priority Management
Analytical Skills
Business Insights
Soft Skills
Client, Vendor Relationships
Cross-Functional Team Collaboration
Communication Skills
Leadership Skills
top picks
on the menu.
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#CheerForAllSports
1 Effie, 1 SMARTIES, 5 EMVIES
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Erase Valentine's Day
1 Cannes Lion, 6 Kyoorius
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Scaling Up Forever21
42% Revenue Increase
